Library of Innovative Croix Custom Ice Rods



Library of Innovative Croix Custom Ice Rods

10 new models deliver unrivaled performance to hardwater anglers

Park Falls, WI (September 14, 2018) – Ice fishing has evolved in truly revolutionary ways during the past decade. Gone are the days of sitting on a pail for hours at a time, jigging with a “rod” that had more in common with a broomstick than with a precision angling instrument. The contemporary ice enthusiast is mobile, hunting for fish rather than waiting passively for finned targets to swim by Far-flung destinations, boasting hardwater targets of gargantuan proportions, draw anglers further north and west in search of ice-bound glory. Advances in shelters and apparel make it possible to fish in extreme conditions that rapidly reveal weaknesses in both equipment and angler.

Model CI20LXF shown

Model CI42MHM shown

This revolution in ice fishing, and the passion of those who spend the winter months in its pursuit, is matched only by the dedication of St. Croix artisans and engineers to produce a superior collection of specialty rods for the hardwater angler. St. Croix now reveals Croix Custom Ice (CCI), an entire library of the most advanced ice fishing rods ever produced, each designed and manufactured in Park Falls, Wisconsin, USA.

The Croix Custom Ice collection includes 10 spinning models built on five distinct blank platforms, in both solid and tubular configurations. These blanks include Solid Carbon (SC), Solid Glass (SG), Tubular Carbon (TC), Tubular Carbon/Glass (TCG) and Tubular Carbon Fused to Glass (TCFG). With lengths, powers, and actions suitable for every hardwater target, Croix Custom Ice rods have earned a place in your ice fishing arsenal.

Solid Carbon blanks are engineered for extreme sensitivity and are available in two Croix Custom Ice models, each designed with the panfish angler in mind. These include the CI20LXF and CI24LXF, 20- and 24-inch rods with light power and extra-fast action.

Sensitive and durable Solid Glass blanks form the backbone of two 28-inch Croix Custom Ice rods, each a great multi-species selection when fishing in a shelter: the light power, extra-fast action CI28LXF and the medium-light power, extra-fast action CI28MLXF.

Lightweight, sensitive Tubular Carbon blanks serve as the foundation for two medium power, fast action Croix Custom Ice offerings that are excellent choices for the hole-hopping angler: the 32-inch CI32MF and the 36-inch CI36MF.

Build durability into your mobile presentations with Tubular Carbon/Glass blanks, featured in three Croix Custom Ice rods. These include two medium-light power, fast action rods: the 28-inch CI28MLF and the 32-inch CI32MLF. The Tubular Carbon/Glass blank is also available in the CI42MHM, a 42-inch, medium-heavy power, moderate action rod designed with pike and lake trout enthusiasts in mind.

Finally, a unique Tubular Carbon Fused to Glass blank is the backbone of the CI32MM, a 32-inch, medium power, moderate action rod that walleye anglers will love.

Five distinct blank technologies are only the beginning of the Croix Custom Ice story. Indeed, each rod is uniquely designed and engineered to exceed the expectations of the most 

demanding hardwater anglers. Key features of the Croix Custom Ice rods include:

  • Proprietary blank technology built into each model for extreme performance.
  • Solid Carbon (SC material)
  • Solid Glass (SG material)
  • Tubular Carbon (TC material)
  • Tubular Carbon / Glass (TCG material)
  • Tubular Carbon Fused to Glass (TCFG material)
  • REC Recoil guides with black pearl finish.
  • Split-grip/super-grade cork handle.
  • Two coats of Flex-Coat slow cure finish.
  • 5-year warranty backed by St. Croix Superstar Service.
  • SC & SG models: Designed and handcrafted in Park Falls, U.S.A. (with domestic and foreign materials).
  • TC, TCG & TCFG models: Designed and handcrafted in Park Falls, USA.

Croix Custom Ice rods will be available through established St. Croix retailers in September 2018 at a retail price of $130-$160. Learn more at



About St. Croix Rod

Now in its 70th year, Park Falls, Wisconsin based St. Croix Rod remains a family-owned and managed manufacturer of high-performance fishing rods with a heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.