St. Croix Launches New Apparel Program




St. Croix Launches New Apparel Program

Nearly 50 pieces of new St. Croix Rod apparel and growing for retailers and anglers

Park Falls, WI (November 12, 2018) – “We believe each angler deserves the best fishing experience possible,” says Director of Marketing Jesse Simpkins, “and for St. Croix to live up to the ‘Best Rods on Earth’ we also need to focus on every facet of our business, from our rods to our apparel.”



Dealer and angler demand propelled the expansion of St. Croix’s offerings, including apparel. The brand’s growth—fueled by the company’s values, beliefs and focus on service—extends their mission to bring more apparel to dealers and anglers, catering to that demand. That said, the company spent more than the last year listening to its dealers and anglers—as well as paying close attention to what type of apparel is popular on and off the water.

But as the market leader in so many rod categories, creating a diverse and exciting apparel program was no small task.



“We decided to partner with a leader in apparel programs who could help us provide an updated and ever-changing apparel program that captures the essence of who we are and mirrors our positioning in every category, from bass to musky to surf to fly, as well as inshore and near-shore saltwater. Our mission was to address this wide variety of markets and emerge with a new apparel program that is equal in quality and brand presence as any of our rods,” says Simpkins.

Indeed. The end result is a fresh, new apparel program that addresses all markets and features everything from performance shirts, casual wear, retro-styled offerings, head gear, women’s styles and more. St. Croix has also partnered with fishing industry apparel giants SIMMS and AFTCO on select items which offer even more choices for anglers.


The new apparel program also extends to dealers. St. Croix is making its nearly 50 pieces (and still growing) of new apparel available to its vast network of dealers.

“Whether anglers want to order direct or seek out the latest apparel at their favorite shop that carries St. Croix, we want to ensure these new clothing options are available. This entire program and its styles caters to them. St. Croix anglers are discerning, and our goal was to ensure we provide branded apparel that meets their expectations,” says Simpkins.



One look at the new apparel catalog and it’s evident St. Croix and its partnership with experts in the high-performance apparel field have done this. Strongly branded shirts, sweatshirts, hats and more in the MOJO BASS/BASS X series; casual and cool retro-styled offerings; saltwater-specific wear; apparel suited for fly fishing; professional performance gear; and much, much more round out the bill.

“We plan to continue expanding the program with season-specific offerings so anglers will be able to choose from fall, winter, spring, and summer specific apparel. This is really just a start to where we’re headed, but one that we’re very proud to launch with so many different offerings already,” says Simpkins.

For full access to this comprehensive apparel program and to shop for St. Croix branded apparel, please visit St. Croix Apparel. To become an official St. Croix apparel dealer, simply call (855) 706-1525 or email






About St. Croix Rod

Now in its 70th year, Park Falls, Wisconsin based St. Croix Rod remains a family-owned and managed manufacturer of high-performance fishing rods with a heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.